same degree.
different story.
TM
A COACHING PROGRAM Designed TO SUPPORT College Students and Recent Grads AS THEY NAVIGATE THEIR JOB SEARCH
TODAY’S GRADUATES UNDERSTAND THE CONCEPT OF A PERSONAL BRAND.
But most learned branding through social media: how to present themselves online, what to post, how to shape perception from the outside in.
Professional positioning works differently: we work from the inside out.
Employers don’t just hire credentials. They hire people whose individual value and perspective feel clear and memorable.
That means being able to articulate:
what makes you different
how you naturally communicate and contribute
what perspective you bring
confidently and authentically
What It Is
An intensive program designed to help graduates define and communicate their personal brand in a way that feels strategic, grounded, and true to who they are.
Together, we’ll work through:
Identifying your differentiators
Uncovering recurring strengths and themes
Defining how you want to be perceived professionally
Clarifying your story beyond résumé language
Refining how you present yourself in interviews, networking conversations, LinkedIn, and applications
What’s Included
A supportive, high-touch, guided experience that includes:
A workbook of simple exercises to help us uncover the individual strengths and differentiators for the student. This process is a culmination of decades of experience in strategic branding and positioning for leading brands, combined with a background in executive recruiting and mentoring.
Two one-on-one sessions, 75 minutes each
Session One: Discovery + Differentiation
Session Two: Positioning + Communication
A follow-up session, 15 minutes to review progress and fine tune, as needed.
What You’ll Come Away With
No gimmicks.No manufactured personas.
Just thoughtful, strategic work designed to help you enter the professional world with the ability to clearly articulate and support what makes you different.
Along with the output of our sessions together, you’ll have:
A personal brand summary
Core anchor words
A roadmap to adapt LinkedIn, résumés and cover letters to incorporate personal brand strengths
Key talking points for networking and interviews
Have Questions?
Book a complimentary call and I’d be happy to tell you more and see if we’re a fit.
