same degree.
different story.
TM
A COACHING PROGRAM Designed TO SUPPORT College Students and Recent Grads AS THEY NAVIGATE THEIR JOB SEARCH
TODAY’S GRADUATES UNDERSTAND THE CONCEPT OF A PERSONAL BRAND.
But most learned about it through social media. They almost innately know how to curate themselves online – what to post and how to shape their persona from the outside in.
Professional positioning works differently. It is built from the inside out. And it relies on core truths.
Because employers don’t just hire credentials. They hire individuals whose value and perspective feel clear, authentic, and memorable.
That means you need to confidently articulate what makes you different than other candidates. Be comfortable in how you naturally communicate and contribute. And make sure that at every touchpoint, you are able to express the individual perspective you bring.
In a world where everyone has access to the same tools, the real competitive advantage is being able to communicate what makes you unmistakably you.
What It Is
An intensive program designed to help graduates define and communicate their personal brand in a way that feels strategic, grounded, and true to who they are.
Together, we’ll work through:
Identifying your differentiators
Uncovering recurring strengths and themes
Defining how you should be perceived professionally
Clarifying your story beyond résumé language
Refining how you present yourself in interviews, networking conversations, LinkedIn, and applications
What’s Included
A supportive, high-touch, guided experience that includes:
A workbook of simple exercises to help us uncover the individual strengths and differentiators for the student. This process is a culmination of decades of experience in strategic branding and positioning for leading brands, combined with a background in executive recruiting and mentoring.
Two one-on-one sessions, 75 minutes each
Session One: Discovery + Differentiation
Session Two: Positioning + Communication
A follow-up session to review progress and any fine tuning needed.
What You’ll Come Away With
No gimmicks. No manufactured personas.
Just thoughtful, strategic work designed to help you enter the professional world with the ability to clearly articulate and support what makes you different.
Along with the output of our sessions together, you’ll have:
A personal brand summary
Core anchor words
A roadmap to adapt LinkedIn, résumés and cover letters to incorporate personal brand strengths
Key talking points for networking and interviews
Have Questions?
Book a complimentary call to learn more and see if we’re a fit.
