Elizabeth is a recognized brand and business leader known for turning ideas into high-performing, revenue-generating operations. Over her career, she has driven more than $1B in new business, scaled companies from early-stage to multi-million-dollar enterprises, and built organizations that compete—and win—against the largest global agencies. She has been named to Advertising Age’s “Women to Watch,” recognized by Luxury Daily, and invited to participate in the NASDAQ Opening Bell Ceremony for International Women’s Day, honoring women shaping the future of business. Combining strategic rigor, growth expertise, and human insight, she helps companies and individuals define who they are, where they’re going, and how to get there.

Agency Leadership & Growth Highlights

• As President of Triptent, pioneered a non-traditional approach that disrupted the market, winning clients like Pandora Jewelry, KPMG, PetSmart and Ashley Homestores from large, multi-national agencies and tripling revenue. Built high-performing teams and an innovative operating model, exceeding industry benchmarks for client and employee retention by 248%.

• As SVP, Business Development at Deutsch, led bi-coastal teams, driving more than $800MM in new business over five years and securing cornerstone accounts including Mitsubishi Motors, Domino’s Pizza, Bank of America, Jergens, and Pfizer. Embedded in the Los Angeles office during a critical growth phase, helping scale operations, train teams, and extend the agency’s culture. Contributed to multiple “Agency of the Year” honors from Adweek, Advertising Age, and The Delaney Report.

• At Hill Holliday, drove 12% business growth during an industry downturn. Expanded market presence through exclusive partnerships with Wilhelmina Marketing and Pace Healthcare, while integrating the acquisition of brand strategy agency Frankfurt Balkind. Spearheaded cross-office alignment, unifying New York, Boston, and San Francisco under a cohesive positioning and new business approach.

Entrepreneurship & Venture Building

• Co-founded and launched direct-to-consumer jewelry brand, With You Lockets, from concept to market. Led brand positioning, marketing, and customer experience, and contributed to product design. Achieved 112% of Kickstarter funding goal, earning “Staff Pick” distinction. Built a 25K+ social following within the first 18 months.

• Founded Clutch Collective, a consultancy focused on brand strategy, business development, and leadership support. Engagements included Interim CMO at Saatchi & Saatchi, Group Account Director on JCPenney, and strategy lead for Nature’s Bounty.

EXECUTIVE SEARCH + TALENT STRATEGY

• Co-founded executive search firm DeMaso Adelson serving leading advertising and marketing organizations. Introduced a more precise, insight-driven approach to recruiting by applying business development rigor to talent evaluation. Sourced 3,000+ candidates within first 18 months and achieved profitability within first three months of operation.

• Engaged as Executive Search Consultant for Juel Consulting, conducting C-suite and senior leadership searches for L’Occitane, Kohler, Marina Maher Communications and others. Specialized in identifying and placing high-impact leaders across marketing, brand, and communications functions.

Recognition & Leadership

• Named to Advertising Age “Women to Watch” and Luxury Daily “Women to Watch”

• Featured in Advertising Age “The Player”

• Participated in the NASDAQ Opening Bell Ceremony (International Women’s Day, “Risk Takers and Rule Breakers”)

• Speaker for the American Association of Advertising Agencies MAIP (Multicultural Advertising Internship Program)

• Member of Chief (since 2022), a network for senior women executives

Thought Leadership

• Elizabeth is the creator and host of More Everything, a podcast exploring the intersection of business, personal identity, and the realities of building a meaningful, imperfect life.

• Her Substack, Let’s Try This Again, shares candid reflections on reinvention and what she calls life’s “third season”—in a voice that is sharp, honest, and deeply human.